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Planned strategies in place

The EU tyre manufacturers have also been working on plant modernisation by using Industry 4.0 elements since many years, which definitely takes efficiency several levels up

TBR: FOCUS ON ROLLING RESISTANCE REDUCTION

Haluk Kizilay, one of the registered researchers of TUBITAK, the Scientific & Technological Research Council of Turkey, has built over 30 years an impressive career that spans everything from tyre design & development to strategic planning, marketing and business development.
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NO MORE TRIANGLES

Haluk Kizilay has built over 30 years an impressive career that spans everything from tyre design & development to strategic planning, marketing and business development with global leaders including Bridgestone Turkey and Cooper Tire & Rubber. In 2019, he established TIC (Tire Industry Consulting). Haluk is one of the authorised judges of EU Horizon 2020 work programme and one of the registered researchers of TUBITAK, the Scientific & Technological Research Council of Turkey. In this article he focuses how to enhance New Product Development (NPD) process.